Being on YouTube is Now Mandatory [New Media Minute]
Is your business or brand on YouTube? If not, it needs to be, Daisy Whitney reports in this week’s New Media Minute. It’s the second biggest search engine on the Web and that means visitors are going there and plugging in names like "H&R Block," "Billy Elliot: The Musical" and "Wal-Mart." Those brands all have YouTube channels and this episode digs into when such channels are effective in guiding consumers to a purchase and the stumbling blocks you’ll want to avoid.
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