Wizzard Media Expands their iPhone Podcast Plans
Wizzard Media had announced their intent back in June to work more towards monetizing their massive podcast library by distributing iPhone applications and promoting those apps from within the podcasts in their network.
From their press release in June:
Based on current sales figures, Wizzard estimates these Apps will generate over $228,000 in annual revenues, after the standard deduction of Apple’s 30%, for the Company before any increased sales from marketing the Apps via the Wizzard Podcast Network to iPhone and iPod Touch users. Through advertising and marketing by Wizzard’s thousands of podcast producers to their highly engaged audience of iPhone and iPod users, Wizzard believes sales could be significantly higher on an annual basis.
News comes this weekend that Wizzard is expanding their promotional efforts with the acquisition rights to three new iPhone apps: Word Party, Dietician, and Yo Mama (this in addition to their previous apps: Blue Attack, OmNomNom, Sudoku Unlimited, TouchScan, Blue Defense and Sudoku Classic).
“As more people move towards the mobile consumption of podcasts on the iPhone and iPod Touch, Wizzard sees new revenue opportunities opening up for its podcasting business using Apple’s App Store micropayment system,” says Dave Mansueto, co- founder of Liberated Syndication (a Wizzard Media company).
It’s a slick plan, and quite honestly a stroke of genius, as well as a plan that seems to be paying off. Audio podcast advertising has always been one of the most effective (and under-utilized) ways to advertise on the web. In a down market where advertisers are even harder to come by than usual, a winning strategy can be simply investing in yourself.
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