Gartner Consulting is in the Cloud Collision #FailBucket
Is there a bigger intellectual #FAIL in current technology analysis than Gartner consulting? Watch them closely, because in my opinion they are the definition of dissonance
Here’s why:
In the last two months they have:
- Claimed ‘cloud computing’ is a $46B addressable market, on track to grow to $146B by 2013 (four years).
- Defined ‘cloud computing’ for the first time officially.
- Announced cloud hype had hit its hype peak and would be downhill for the foreseeable future.
- Ranked IBM in the ‘leaders’ quadrant for cloud computing despite their lack of an offering, as they themselves detailed — meanwhile ranking Amazon equal on ‘vision’ for the category and lacking in ability to execute.
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The critique here writes itself?
Defining something after you have sized the market #FAIL.
Saying something has peaked in hype when you expect it to triple over the next three years to the tune of an additional $100B #FAIL.
Equating deep pocketed research and consulting buyer IBM nearly equal on vision in on-demand and cloud infrastructure as Amazon AWS. #FAIL

Its a great quote.
Too bad IBM doesn’t have an available cloud infrastructure offering at all and has been so thoroughly out-envisioned by AWS it’s hardly funny. Amazon’s vision in shaping the cloud market has been nearly historic—and yet because they don’t spend as much money with Gartner, they’re somehow considered equal in vision and inferior in their execution.
Amazon, need I remind you, is the company that had enough vision to fund companies like RightScale to expand their ecosystem is equal in vision to IBM, who had the vision to send out a press release three days ago about their future plans for their as of yet un-released cloud offering.
What exactly is the value of this chart without showing the amazing difference in foresight between Amazon’s approach and IBM’s traditional custom hosted one? #FAIL
Incidentally, almost all Gartner puff the Magic Quadrants resemble X=Y in their layout. Don’t believe me just look at this Google images search yourself and look at 100 of them.
When was the last time you saw an analyst leave Gartner to found a killer technology start-up or be a CIO? #FAIL
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