I noticed yesterday a posted interview over at Inside Facebook by Justin Smith of Facebook’s VP of Global Sales, Mike Murphy.

Mike Murphy is sitting on gold at the end of the Facebook rainbow. Sales must be rolling in since Facebook has achieved critical mass and now turning on more engagement ads. It seems that the marketers and advertisers at this point are all warmed up to the notion of working with Facebook.

I commented on Facebook Monday and yesterday in the two parts of the interview posted here to this topic directly.

If there is any doubt that Facebook is scaling then look no further then their massive growth over the past three years.

We all have watched Twitter grow like a weed in 2009. We have all seen Twitter’s FailWhale screen during their ascent to 10s of million registered users and 100s of millions of users. It’s been a struggle for Twitter. It can’t be said for Facebook. They are building scale from the ground up. Watching Facebook reminds me of the first 5 years of Google. During those Google’s growth years, they build scale from the ground up to handle their massive growth in search.

Getting to scale and leveraging scale is hard. Developing it around or for a product is even harder.

Scale matters and it’s clear that Facebook will be the next Google in terms of market dominance and revenue.

Facebook is finally loosening up from it’s newfound position of dominance and speaking out to those of us in the cheap seats of the blogosphere, and I’m enjoying it.  To get more insight, I definitely recommend taking a minute to read through Justin’s Mike Murphy interview.