Why the (My) Damn Channel Deal Matters
Remember when I talked about international opportunities in TV earlier this year in the New Media Minute? Now we’re seeing even more evidence of that trend because the popular Web series "Break a Leg" just sold the licensing rights to its show to Fox Italy, marking a big step for Web producers looking to graduate to the TV set. Another possible route to the TV may come through smart partnerships like the one inked between Fox TV studios digital shop Fox 15 Gigs and the Web destination MyDamnChannel – two of the hottest digital players around. For more on why this deal matters, watch this week’s episode of the New Media Minute.
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