Online Ad Police Aim to Protect Brands
Did your online ad run where it was supposed to? That’s the question a lot of advertisers want to know as they spend more money online and in Web video specifically – upwards of 35% more dollars this year alone. Which means we’re now seeing a number of technology players offering online ad verification — to check if your ad ran where you wanted it to run. They’re kind of like online ad police and a number of brands and agencies are using them to protect their online ad investment.
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