Will “The Pillars” Amplified Edition Take the iPad eBook to the Next Level?
Everyone from book publishers to magazine concerns to TV networks have been trying to figure out their tablet and iPad strategies. And now the premium cable network Starz partnered with book publisher Penguin in a deal that helps Starz promote an original series and helps Penguin promote its author Ken Follet’s bestseller The Pillars of the Earth with a so-called "amplified edition." As I report in this week’s New Media Minute, this is a marketing initiative that can potentially tap into the storytelling potential of iPad. Apple has sold 3 million iPads.
Since you’re here …
… We’d like to tell you about our mission and how you can help us fulfill it. SiliconANGLE Media Inc.’s business model is based on the intrinsic value of the content, not advertising. Unlike many online publications, we don’t have a paywall or run banner advertising, because we want to keep our journalism open, without influence or the need to chase traffic.The journalism, reporting and commentary on SiliconANGLE — along with live, unscripted video from our Silicon Valley studio and globe-trotting video teams at theCUBE — take a lot of hard work, time and money. Keeping the quality high requires the support of sponsors who are aligned with our vision of ad-free journalism content.
If you like the reporting, video interviews and other ad-free content here, please take a moment to check out a sample of the video content supported by our sponsors, tweet your support, and keep coming back to SiliconANGLE.
