The Social Media Ripple Effect on OldTeeVee
Does online buzz for a TV show equate to better ratings for that show? Not always, but it often translates into more engagement with the show and with the commercials in it – and engagement is a key metric for advertisers. Social media monitoring company Networked Insights has found that media agencies are improving efficiency in their TV buys by 5% to 12% when they consider the social media ripple effect surrounding a TV show. This type of measurement will likely herald new ways of buying ads in TV shows by leveraging online buzz.
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