SaveWave is getting some attention with it’s breakthrough marketing strategy, as it receives a $2.3 million influx in its first round of funding. This company undertook Upromise’s grocery operation, and features a mobile application that announces store deals, eliminating the hassle of printed coupons and  further the speed of delivery. From SaveWave,

“The digital marketing space is exploding as more consumers use digital media for their daily communications and transactions,” said David Rochon, CEO of SaveWave. “We believe there is a huge market opportunity to provide retailers and consumer packaged goods companies with a national, fully digital system to better promote their products. Brands are missing out on the many consumers who prefer useful technology-driven solutions that fit their lifestyle and make coupon usage simple at home or in-store. SaveWave helps reach those consumers.”

Upromise’s over 12 million members can now look for great offers and activate grocery rewards via the mobile app while already inside the store and redeem those using supermarket and drug store loyalty cards as they purchase. This also allows retailers and consumer packaged goods brands to promote their products and services in a faster and easier approach. The platform comes in pretty handy even for huge retailer markets because of it’s adaptability and it very much suits shopping the modern way.  Sure enough, Savewave will expand to more partners in the next few months. And why not?

This Upromise spinout has established a specialized market that will greatly affect how the world shops. Their latest mobile application is a way in which vast and growing markets can give a quick turnaround in deals and promotion so as to improve consumerism. In this fast-paced world, people want everything to be speedy and this is one of the solution-based strategies that has proven itself to be effective. Perhaps we will see more companies like Savewave pop up.  It’s a great way to deal with shoppers all over the globe.