Local markets have long looked for a way to draw in nearby customers through street coupons, inserts in local newspapers, and local mailer campaigns. With social networking and the addition of localization to the Internet, companies like Gilt City are getting in on the trends. By connecting locals to offers produced by nearby spas, restaurants, and entertainment venues they become another marketing arm.

From their press release,

Each week, Gilt City delivers three or more sales in every market at varying times depending on the market. The sales remain online for seven days, or until the limited supply runs out (whichever occurs first).

Gilt City’s launch sales include a national promotion with Pinkberry, a Gilt City concert in Los Angeles with Bruno Mars, Bumble & Bumble salon discounts in New York, VIP Dreamgirls theater tickets in San Francisco, paddleboard tour and day pass for the Standard Hotel in Miami, dining at UpStairs on the Square in Boston, a season pass for Chicago Bulls games at Market Sports Bar in Chicago and more.

This sort of enterprise goes arm-in-arm with other social shopping networks like Select2gether—recently presented during DEMO Fall 2010—which aim to tie together the shopping experience with customer-to-customer and customer-to-business interactivity.

The weekly, limited time and limited number offers will generate a reason for users to keep coming back to see what’s available and to try to be the first onto the newest deal. And, reading from the press release, with the possibility of offers discounting as deep at 80% it will provide a dramatic draw.

Businesses offering coupons and events through Gilt City will also benefit greatly from the localization of other social networks, they have already integrated with Foursquare, which will pop-up Gilt offer suggestions to users based on their locale.