OpenTable Crosses the Pond with TopTable Acquisition at $55 million
As part of Opentable‘s global expansion, this US real-time online reservation network announced that it agreed to buy toptable.com, a UK-based restaurant reservation website, for $55 million. The deal is expected to settle by the last quarter of the year.
Opetnable is one of the many companies that are trying to springboard to globalization and getting in to targeted advertising being a rapidly growing hyperlocal trend. There has been a pick-up of mergers and acquisitions going on in the technology sector, an ever-expanding trend.
For OpenTable, the acquisition presents an extended form of international monetization, with increased access to a number of localized markets. Services like OpenTable have a unique consumer niche, developing profiles around preferences and presenting advertising opportunities within these hyperlocal pools. Restaurant-related services are particularly keen on this within the mobile industry, with new advertising methods being able to hit consumers at the point-of-purchase.
Since you’re here …
… We’d like to tell you about our mission and how you can help us fulfill it. SiliconANGLE Media Inc.’s business model is based on the intrinsic value of the content, not advertising. Unlike many online publications, we don’t have a paywall or run banner advertising, because we want to keep our journalism open, without influence or the need to chase traffic.The journalism, reporting and commentary on SiliconANGLE — along with live, unscripted video from our Silicon Valley studio and globe-trotting video teams at theCUBE — take a lot of hard work, time and money. Keeping the quality high requires the support of sponsors who are aligned with our vision of ad-free journalism content.
If you like the reporting, video interviews and other ad-free content here, please take a moment to check out a sample of the video content supported by our sponsors, tweet your support, and keep coming back to SiliconANGLE.
