Super Rewards is back at it, with a new in-game overlay. It brings new Offer options for developers to play around with, presenting more opportunities to catch gamers at various points throughout their game play. At these points, users have direct payment options to make purchases that directly improve their gaming experience, adding new items (gardening tools, arsenal, whatever the case may be), without having to interrupt the game’s flow.

In addition to the new overlays, Super Rewards also has Offer Banners and a New Offer Wall, all designed to increase engagement (read: grab attention) of gamers, for the purpose of increasing revenues. This is all offered through a single monetization solution for online game publishers, incorporating new delivery methods, alongside the BidSystem for gaining leads.

The new in-game overlays are the primary area of focus for the new release, delivering a portion of the offer wall directly to the gamer. It’s a focused method of advertisement, in some cases acting a lot like a pop-up. These can be implemented in a variety of ways, including game load, a strategically-placed button, or during periods of user inactivity.

Already, Super Rewards is boasting great responses from publishers that have tested the new overlays, citing an immediate revenue increase of 50%. That plateaus out after 2 weeks around 20%, which is still far greater than the current 3-5% publishers see now.

“The In-Game Overlay is a superb and effective way to engage our players with simple offers for them to complete for free game currency, all while generating significant revenue pick-ups for The Broth,” said Markus Weichselbaum, chief executive officer of The Broth. “What’s even better is that the Overlay is presented in the game – where users spend the majority of their time, as opposed to a payment page. This has resulted in higher conversions, as well as a more enjoyable user experience.”

The new advertising methods bring fresh options to publishers seeking revenue from their gaming apps, especially as Facebook strong-arms its way into app activity through modified regulations and its new currency system. It’s now just a matter of how users respond to the new in-game offers, and how long the freshness will last.

Super Rewards has maintained its presence through last year’s witch hunt, hoping to avoid another with evolving app monetization methods. I wouldn’t be too worried if I were Super Rewards. The company even has plans for in-app offers in live-games. As gaming makes a major shift towards mobile devices, social trends and small-but-frequent upgrades, there will only be more opportunities for companies like Super Rewards to develop their markets and commercial influence.