Now operating in over 89 different markets and boasting millions of signups, LivingSocial–the D.C based, hyperlocal social buying program–has revealed the true nature of its hard-hitting marketing strategy, drastically expanding to 25 additional cities today.  This is  its second major multi-city launch, having tested the waters in its hometown and New York City.

Now stretching from Honolulu to Fresno, and Greenville to Glasgow, LivingSocial is getting closer to becoming a leading social buying company serving the most metro areas.

“We’re finally in Hawaii! We love launching in great new markets – places we all enjoy visiting and taking in the local culture. We’re really excited to work with merchants in all of these new markets to offer residents and visitors a chance to try out restaurants, shops, services, and attractions at amazing prices,” said Tim O’Shaughnessy, CEO and co-founder of LivingSocial. “We’re growing fast, but our Deal experience will remain the same – top quality merchants, significant savings, and customized and tailored deals.”

And for a good reason too.  LivingSocial offers a free Android app (compatible with versions 1.5-2.2) that delivers redeemable discounts at your point-of-purchase.  Additionally, they will also be offering a new family-centered service in selected cities, that explores new demographics on the hyperlocal scale. It’s designed to be more engaging, and certainly targets a large demographic that could easily take advantage of its mobile marketing methods.

With the competitors like  Gilt City running parallel with their expansion, it’s no surprise that LivingSocial has taken an aggresive approach with its release schedule. The added outreach to untapped demographics is also a very significant step in LivingSocial’s overall marketing & expansion strategy.