UPDATED 10:46 EDT / SEPTEMBER 24 2010

Target Introducing iPad to its Stores, and the Holiday Shopping Season Preparation Begins

Target has just announced it will start carrying 4 different models of the Apple iPad, as of October 3rd.  These include the 16, 24 and 36GB models as well as the Wi-Fi 3G model.  It’s of course, in time for the holiday shopping season, through a retailer that looks forward to this time of year, running dozens of promotions during the marketing flurries.

The discount chain says the iPad will be covered under the retailer’s 5% discount for store creditcard holders, which is a program rolling out Oct. 17.  The demand for the iPad is still strong, and Target’s added discount will bring interested buyers.  It’s a tactic Walmart is known for, and Target’s been operating a similar methodology with a number of products.  For these tiered, chain retailers, it’s also become a great way to target consumers, with plenty of spill-over into social and mobile marketing.

The move better positions Apple as well, expanding its consumer reach in strides.  The brand has been selective in its retailer partnerships, and stringent on the pricing of its products.  So there’s only so much wiggle room Target, or any other worthy retailer, can offer in this regard.  This extends a comfortable market for Apple, bringing uniformity to its supply and demand.


Since you’re here …

… We’d like to tell you about our mission and how you can help us fulfill it. SiliconANGLE Media Inc.’s business model is based on the intrinsic value of the content, not advertising. Unlike many online publications, we don’t have a paywall or run banner advertising, because we want to keep our journalism open, without influence or the need to chase traffic.The journalism, reporting and commentary on SiliconANGLE — along with live, unscripted video from our Silicon Valley studio and globe-trotting video teams at theCUBE — take a lot of hard work, time and money. Keeping the quality high requires the support of sponsors who are aligned with our vision of ad-free journalism content.

If you like the reporting, video interviews and other ad-free content here, please take a moment to check out a sample of the video content supported by our sponsors, tweet your support, and keep coming back to SiliconANGLE.