Hitachi introduced yet another storage product at the Hitachi Information Forum this morning, enabling customers to control their data with ease, at minimal storage cost. The company has labeled it the Hitachi Virtual Storage platform, which aims to lower the cost of ownership by 33%, delay the buying of new storage and minimize energy expense.

This new product is inclusive of a new software that will seek a centralized management system, integrating the tools in the single program, called the Hitachi Command Suite.

Due to companies’ and government sectors’ billions of emails, customer orders and vital information that only increases year by year, storage and data-management has not only survived, it has been expanding dramatically. Companies are aiming for ways in which they can  data transport  out of the company’s own hardware, and store remotely without disrupting their systems, turning to the cloud in droves.

“It makes data accessible no matter where it was created or what it was created by,” says Jack Domme, Chief Executive Officer of HDS.  Storage companies can keep up with the demand either by upgrading to stronger systems or adding storage units.  Hitachi is encouraging the green thing, by reducing the need to add storage units.

The performance of Hitachi’s new storage system is enhanced by its ability to transfer less-accessed data to lower-performance areas “without the application knowing and without bringing the application down.”

Chief Operating Officer Minoru Kisoge expects that with this platform, HDS growth will have an annual increase of a double digit in the next ten years from its 8%-9% increase over the past ten years.

This enhancement has sprung up during a time when the cloud sector has been focusing a great deal on the Dell and HP clash over another storage company, 3PAR.  Hitachi’s edge is sustainability and forward-thinking, with aims to take cloud computing to a new level.  The company was recently chosen for the Dow Jones Sustainability Index for 2010.  Wikibon Analyst Dave Vellante speaks on Hitachi’s potential to distract from the 3PAR saga with its stand-out features, noting,

“The new HDS VSP is a top gun storage system. The product is a leader in functionality, performance and availability with some interesting new green packaging innovations like 2.5” drives. HDS has taken a different philosophy than its main competitor, the EMC VMax system which uses an off-the-shelf, modular, scale out approach with a shared global cache.

“The Hitachi VSP on the other hand is a purpose-built system that relies heavily on its highly virtualized platform to enable the attachment of third party devices. Both the Hitachi VSP and EMC VMax are designed to deliver very high performance and at the same time, try to stave off competition from the likes of 3PAR, which is nibbling at their installed base. On balance Hitachi’s engineers have done an impressive job yet again.”

Be sure to check SiliconANGLE.tv for live, ongoing coverage of Hitachi’s Forum in Santa Clara this week.  See more info on Hitachi products here.