News of Twitter surpassing MySpace in traffic today has brought another milestone for the microblogging site, landing them at 96 million unique visitors last month. This makes them the third most trafficked social networking site on the Internet, next to Facebook (598 million uniques) and Windows Live Profile (140 million uniques). As a social networking apparatus, Twitter has a multitude of apps and widgets for almost every type of person; it syndicates to RSS and other sites easily, and connects with devices with ease. Their recent revamp of their site also drew some attention.

And from MediaMemo we hear that Twitter shut down @EarlyBird. The service, launched a mere three months ago is now being put to bed once again by the microblogging giant. They’ve begin to launch a series of other services aimed at advertising and monetizing their extremely popular feed site with Promoted Tweets, Promoted Trends, and Promoted Accounts.

Expect to see more names appearing in the Twitter homepage sidebar suggesting loudly “Who to Follow” as this ramps up.

Those companies who find followers useful will probably be looking to this in order to increase their Twitter stables. The microblogging service certainly appears to be working hard to sell itself to businesses and PR interests and with its ever rising usage (noting especially that 80% of all users access it through the website) they may yet make their goal of successfully monetizing themselves.