A very fresh start-up appropriately named BoxTop has recently emerged out of Silicon Valley, and is now diving straight into an accelerated roll-out of an entirely new platform. FreeBand, as the start-up named it, is aimed at delivering free broadband to homes, businesses and even government sectors, and is supported by none other than TV-based applications apparently eliminating the need for a PC.

“By using the FreeBand Platform, the application providers are able to subsidize the bandwidth consumed by the user of the application. The FreeBand Platform is the market’s first scalable and commercially sustainable solution for providing toll free Internet connectivity (just like a “1-800” number on your voice line).”

Toll-free FreeBand, allegedly targeted at simplifying, and maybe even replacing, these days’ current offerings. Notably expensive and “too complex and difficult to use,” internet connection may indeed be this year’s biggest opportunity for revolution. Nonetheless, this platform’s future may depend on BoxTop’s ability to significantly widen its user base, a goal equivalent to great marketing, and even better public reception on a local level.  BoxTop is appealing to homes and businesses, and will need community support for its subsidized options.

In their efforts to further develop and expand their ground-breaking, yet not completely original FreeBand subsidized-bandwidth service platform, BoxTop also recently announced a new addition to their team: Prof. David Farber.  A leader in broadband access, tech and polcy, Farber, seems to be an ideal choice for the start-up.