UPDATED 07:19 EDT / OCTOBER 05 2010

Viewdle Gets $10M to Add Facial Recognition to Your Smartphone

Image recognition is going to be an important part of technology in the coming years, especially when it comes to recognizing faces.  Viewdle, an image recognition service, has announced a $10 million round of investment today, with backers including Best Buy, BlackBerry, Qualcomm and Anthem Venture Partners.

Viewdle is looking to change the facial recognition industry by including it in devices, such as your smartphone.  This diminishes the need to access the cloud, and speeds up the image analysis time.  What this does is organize images at an earlier stage, making them more relevant when included in an album on someone’s PC or the web.

Taking a mobile approach to its facial recognition tools, Viewdle is also appealing to the practicalities of launching such an application.  Smartphones have really helped to drive image recognition technology, and is being incorporated as another factor in things like search and content organization.  What Viewdle is doing is adding another sensory input for individual smartphones, improving their own “brain” instead of a collective one.

Google is also taking several steps towards the incorporation of image recognition for mobile devices, though there’s not a terrible amount being done specifically for facial recognition.  Facebook already has some interesting tactics for tagging faces in its endless sea of photos, though a number of apps like the one from Faces.com aims to automate much of that process.

And so does Viewdle.  Integration on the mobile level also centralizes content based on a user, enabling them to do more with their own content.  We’re sure to see a number of tools launching for device-specific features and functions, adding a great deal of value to our smartphones themselves.  TabbedOut is another example of an app taking a device-specific approach to its consumer offering–the company announced a $2 million round this morning as well.


Since you’re here …

… We’d like to tell you about our mission and how you can help us fulfill it. SiliconANGLE Media Inc.’s business model is based on the intrinsic value of the content, not advertising. Unlike many online publications, we don’t have a paywall or run banner advertising, because we want to keep our journalism open, without influence or the need to chase traffic.The journalism, reporting and commentary on SiliconANGLE — along with live, unscripted video from our Silicon Valley studio and globe-trotting video teams at theCUBE — take a lot of hard work, time and money. Keeping the quality high requires the support of sponsors who are aligned with our vision of ad-free journalism content.

If you like the reporting, video interviews and other ad-free content here, please take a moment to check out a sample of the video content supported by our sponsors, tweet your support, and keep coming back to SiliconANGLE.