The GSMA, an international trade organization for mobile carriers including big names such as Vodafone, AT&T and Nokia is being led by vice president Hilary Clinton on a campaign to spread 150 million mobile phones among women in developing countries worldwide. The campaign, anticipated to conclude within the next 3 years poses a very appealing opportunity for GSMA carriers above, as 1500 million mobile phones has more to them than “just” charity.

As quoted from MobileBeat:

“This isn’t just a charitable initiative for the mobile carriers. Two thirds of the 1.25 billion people in the world who have mobile coverage, but don’t own a mobile phone, are women. This untapped female market represents an enormous revenue opportunity ranging from US$740 Million in Latin America to US$4 Billion in East Asia.”

Women are 21- to 37-percent less likely to own a phone than men in developing countries, and statics even decrease when it comes rural areas and lower-income brackets residences. Nonetheless, when the costs of mobile phone services reduce to less than 5 percent of a household’s income, demand among women spikes; 93% of women in developing regions indicated to feel safer with a mobile phone and 41% even said they had increased their income thanks to it.

As reported here, the niche-specific phone trend is beginning to be embraced by manufacturers in an increasing rate, as the GSMP campaign is no different. Wrapped around with charitable causes and good intentions, it literally can change an entire household’s life, and gain an extra $5 billion for mobile carries in just 3 years.