Comcast is diving head-first into the Wi-Fi arena, offering Xfinity Internet customers the ability to access thousands of additional hotspots throughout the greater Philadelphia, a sizable area of NJ and northern Delaware. This is followed by an earlier Comcast announcement that introduced users the same ability, only in the Greater New York Tri-State area; the bigger the markets, the bigger the espouser.

“We offer some of the fastest Internet speeds in the home and, by offering Xfinity WiFi, we’re also providing a fast wireless Internet experience for our customers when they are outside the home.”

The free Xfinity Wi-Fi for signed up internet customers comes with more than just a well-articulated sales pitch, as it comes with a simultaneous roll out of Xfinity Internet 2go wireless in almost a dozen major markets, an exiting XfinityTV.com for video streaming and support for various Smartphones (and one very special Apple tablet), either already available or on the drawing board.

In the age of mobility and cyber takeover, Comcast is jumping aboard the unavoidable trend of Wi-Fi expansion and access, offering some new options to their existing and potential customers yet another reason to keep Comcast around.

Cable providers, not just the titan  Comcast, all need to push the pedal in developing more powerful, more accessible, more mobile and of course more affordable hardware as well hands-on customer products / service in order to keep up with the pace. Wireless tech is already here, and in the light of the upcoming Google TV, Comcast literally can’t afford to turn its back now.