A recent eMarketer report reveals that corporate blogging has begun to spread its wings in the corporate ring. What was once considered to be a fading cyber branch of journalism and respectful coverage now spreads in the corporate sector like wild fire. Thanks to its indisputable status within (or beside) mainstream media, no company and enterprise can now allow itself the luxury to miss out this train.

“Businesses are increasingly using the blogosphere to further a variety of corporate functions, such as communications, lead generation, customer service and brand marketing,” said Paul Verna, eMarketer senior analyst and author of the new report “

As noted in Verna’s report, %34 of all U.S companies now utilize blogging as a means of getting more exposure, and that figure is predicted to rise to %39 next year and %43 at 2012. This, the statistics that two-thirds of American journalists had used blogs in their work and the none-passive engagement of a company blog as opposed to the printed word add  further value to the blogging society, which in turn continues to exponentially grow. No more reading tiny words on paper, as two-sided and diverse blogosphere publishing, distortion and interaction are taking over.