A new powerful and relevant tool for market researchers has been launched by Habbo Hotel – the most largest virtual community worldwide. Running its service in almost 150 countries, available in 11 languages, Habbo Hotel is designed for teens, who can explore the virtual communities via social games.

While decorating their personal room, or spinning around other millions of rooms, the teens are invited take part at a survey that gauges their interests. The first attempt of Habbo Hotel concerns the teenagers’ preferences for listening habits and experiencing it.

The first successful poll, which engages 47,000 teens from over 33 countries, clearly showed that teens are more likely to download music without paying for it, that there is an increasing concern over the streaming services and that the most influential mean for them remains the television and radio.

In terms of social communication, teens nowadays are influenced by their peers recommendations. Moreover, Habbometer demonstrates that teens take advantage of the new technologies by sharing music.

The first trial of Habbometer will run regularly, on a monthly basis, re-affirming the Habbo Hotel’s policy that “We have created the Habbometer in order to gain a better understanding of our users and therefore create the best experience for them.”

Habbometer results will be available on Sulake.com and it promises to be one of the most accurate snapshots of the teenager trends.  It’s a smart move for Habbo Hotel, as the virtual environment has had years to experiment with virtual environments.  Real-time interactions within a virtual world is a great way to study metrics, and it will offer greater insight to what Habbo and others will do to monetize these environments in the future.