UPDATED 11:20 EDT / OCTOBER 28 2010

Google Clarifies AdWords Transparency in France, Cleared by Antitrust Regulator

Google has settled an antitrust probe in France regarding their AdWords advertising service. The probe and lawsuit emerged from the removal of advertisements from Navx, a French mapping service, which claims it lost revenue due to Google removing their advertisements. The anti-trust suit has led to Google’s promise that they will better clarify their advertisement policies

Bloomberg reports that Google has been ordered to restore Navx’s listing but damages are still pending,

The regulator “recognized Google’s right to set clear content policies that guarantee ads are appropriate,” Google said in an e-mailed statement today. “In its decision to close this case, the FCA made no finding of dominance or monopoly abuse,” Google said, referring to the regulator.

Any indemnification of Navx for revenue lost while its ads were suspended must come from a court ruling, the Competition Authority said in its 24-page decision. Navx sued Google at Paris’s Commercial Tribunal on Oct. 1 asking for 7 million euros ($9.7 million) in damages for its AdWords removal, Soffer said.

Google does play tight and strict with some of the advertisements on the AdWords network, minor infractions can get ads removed with a vengeance. However, apparently, in France they haven’t been keeping up with proper notification. In Navx’s case, they’re seeking almost $9.3 million USD in damages from Google for removing their listing. Google declined to comment.

However, the settlement did find in their favor on the monopoly front:

“‘In its decision to close this case, the FCA made no finding of dominance or monopoly abuse,’ Google said, referring to the regulator.”

A fact that is probably sitting well with the search giant.


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