VisualDNA (formerly known as Imagini) today announced its expansion in United States by appointing two major leaders on the board. To meet the expanding demands of the online publishers and advertisers, it has appointed Leighton Webb as Senior Vice President and M.D, United States & Robert Tercek as Non-Executive Director. As a reminder note, Leighton is a former 20th Century Fox executive and Robert was the Senior Vice President at Sony Pictures Entertainment.

“Most publishers are under assault right now. For years advertising networks have been siphoning away their audiences. VisualDNA returns the power to publishers by providing unprecedented access to their audience,” said Alex Willcock, CEO and founder, VisualDNA.”The need for our VisualDNA platform is increasingly global and our operational expansion is the logical next step in our company’s evolution,” added Willcock.

“Publishers are realizing significant campaign results with VisualDNA and this is generating increasing interest from advertisers, publishers and agencies in the United States. Under Leighton’s leadership, we are planning an aggressive launch in the U.S., where we will partner with prominent publishers and their advertising customers and leading agencies to help them increase monetization through more highly-targeted digital marketing campaigns.”

Leighton Webb has also worked for Oprah Winfrey Network and has worked on all major digital media platforms. Both the senior executives appointed by VisualDNA are superbly experienced and well versed with the industry requirements. Together they are quite confident to tap the benefits from the growing demand for the company’s audience platform solutions in United States.