Though Time Warner has managed to elevate the standing of their profit by 2% compared to the previous quarter, the increase is still slightly lesser than what analysts expected. The company reports, closing their 3rd quarter earnings at $6.38 billion from the expected $6.41 billion, according to Thomson Reuters.

“Advertising looks extremely strong right now,” said Alan Gould, an analyst with Evercore Partners. “In terms of what happens next is going to be a function of the economy.”

In the same network division, CNN and HBO managed to increase their revenue by 9% at $3 billion. 10% of which is an advertising income.

“Another solid quarter driven by strong advertising growth as expected in networks and publishing and margin improvements at networks,” an analyst at Gabelli & Company, Christopher Marangi, said.

Two of its publishing sectors’, Time and People, income rose, however is even-handed by a subscription fall of 5%. Also, its film sector Warner Bros has a revenue of only $2.8 billion despite the release of Inception, caused by competition with “Harry Potter and the Half-Blood Prince” and comedy “The Hangover”. Its net profit from the media also falls from $662 million from a year back to 522 million.

As far as the future of the broadcast and cable company goes, it’s in the middle of several heated issues as technology and content delivery methods progress.  Time Warner is among those studios that’s teaming with a number of web-based initaitives for distributing media, though large corporations such as Time Warner also tend to want to control a good portion of the industry still.  With this, we’re seeing some screw-tightening on some partnersips, especially as companies like Netflix and Apple grow in relevance.