Where Business Apps will Take the Cloud: EMC Chief Strategist Mark Lewis
At the Momentum conference held in Lisbon, Portugal, EMC chief strategy officer Mark Lewis enforced the idea that the future development in information technology will be overlooked by business apps.
Lewis admitted that as apps become popular across mobile devices for Android and iOS platforms, it will be shameful not to pay more attention to this trend.
Applications that run on the mobile devices are efficient and popular, as we see with the recent 37Signals release and other marketing efforts put forth by Apple, as Internet users begin spending more time on social media interfaces, such as Facebook or Twitter.
In an interview with V3.co Lewis predicted a bright future for the development of business apps. The consumer experience can ultimately be transfigured to business environment, according to Lewis.
“Look at how well they help productivity in our personal lives, and any business would be a fool not to adopt them in a similar way. We should be driving everything to the same set of modern platforms,” he stated.
In a short time, these apps will be the interfacing media between business users and corporate data. The speculation is still available, as business environments currently lacks this type of app. “These small apps are the future, but they are almost non-existent for business use today,” he said.
EMC President and COO Pat Gelsinger covers all the angles from VMware with John Furrier and Dave Vellante.
Lewis went on to provide his personal experience and wishes for a familiar, friendly app experience within enterprise environments:
“Half the people at EMC own an iPad,” he said. “I paid for mine myself, and have an EMC laptop I don’t like much and don’t even carry with me anymore.”
Consumer apps currently available for these platforms offer a much more efficient way of interacting with content on sites such as Facebook than traditional browser-based navigation, and should be exploited by corporates, according to Lewis.
For EMC, this is a good thing. Business apps on mobile devices could mean big business for the cloud. As cloud servers and hosting services provide more analytics to enterprise clients, the more they’ll be able to offer to end users, such as business workers. Making a team more efficient, in an affordable manner, is something expected to trickle its way through workers in every industry and arena.
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