The second largest bookstore chain in the United States partners with Chegg, the online textbook rental company, as Borders announced a partnership with Chegg.com.  This gives students access to Chegg’s inventory of millions of textbook titles via Border’s website.

“As a leader in our industry, we are committed to offering the best books and educational materials to our customers, and we’re pleased to partner with an organization that shares that common vision,” said Mike Edwards, CEO of Borders, Inc. “Chegg’s expertise in the market is an important asset to our brand and we are excited to expand the Borders brand by offering textbook rentals.”

Chegg will exclusively deliver textbook rentals at Borders.com, which will cutback students expenses on textbooks by a couple of hundred dollars a year. The rental feature is under Borders Textbook Marketplace which already has 1.4 million existing titles, both new and used. Moreover, by using the website’s “used textbook buyback” option, students can earn some cash. This partnership tails Chegg’s latest funding of $75 million from Asian investor Ace Limited September this year.

Borders is looking to compete with Amazon, which is also looking into various rentals services, among other niche perks. But Amazon is already taking another major step by courting newspaper publishers for Kindle, offering  huge discounts to keep them on their platform, and away from Borders and Barnes & Noble.  “If this program is successful, Amazon could become the leading newsstand of the digital world. And if news organizations bite, it could cause a shift in their digital strategies,” reports CNN.