To align with its quest in strengthening their competitive advantage within the cloud industry, Nirvanix has appointed Scott Genereux as their President and CEO. Along with this announcement is a $10M funding aid from investors like Intel Capital, Mission Ventures, Valhalla Partners, and Windward Ventures. With the combination of refreshed leadership and renewed growth via financial boost, Nirvanix is looking to expand market penetration and its arms globally.

Managing Partner of Mission Ventures David Ryan noted, “The cloud collision is going on now. Once customers sift through the barrage of offerings from vendors that simply appended the ‘cloud’ label to aging products and services designed for a different era, we are confident that they will see the tangible business benefits of Nirvanix’s SDN, with its massive scalability designed to handle millions of users and billions of files under a single global namespace.”

Nirvanix was one of the first Internet storage devices that surfaced in the market and has developed to be a cloud storage provider. The most significant business segment and flagship of the business is Nirvanix Storage Delivery Network (SDN). SDN is a fully-managed designed as a web-based platform, safe cloud storage service developed to cater current needs of the enterprise.

The SDN intelligently stores, delivers and processes storage requests in the best network location, providing the optimal user experience. Nirvanix customers range from Internet startups to Fortune 10 organizations. They also have a product called CLoudNAS which is presently in beta. The company’s direct competitor is Amazon Simple Storage Service. Nirvanix claims around double the speed and ease of integration, although more expensive.

"Scott Genereux is an accomplished executive who understands how to sell into the enterprise—this is a big opportunity for him," notes Dave Vellante, Senior Analyst at Wikibon.  "He’s exactly what Nirvanix needs right now, a person who can orchestrate a fast ramp up in enterprise revenue so it can hit a breakeven point and demonstrate the viability of its business model. According to IDC, 1.2 million petabytes of data will be created this year and most of it will be unstructured data that could be placed in the cloud.

"Nirvanix is positioning to grab a share of that storage.  However the field is very competitive with lots of big telco types and emerging cloud service providers going after this space. As well, established storage companies such as EMC are partnering with cloud service providers to offer similar cloud offerings. The key for  Nirvanix will be to out-market traditional storage competitors in terms of its ability to deliver enterprise-class storage at a lower cost and at the same time demonstrate that relative to other cloud service providers that it can deliver best-in-class service, availability, security, performance and simplicity. "