Following months of speculation, Comcast has finally announced the new executive structure for NBC Universal, making noteworthy changes on both the content and distributions sections of its digital operations, as all of the newly appointed execs now have the title of ‘chairman’.

“Matt Bond…becomes executive vice president of content distribution at NBCU… Lauren Zalaznick will assume oversight of Daily Candy and Fandango…Amy Banse, who AllThingsD reported is shifting from her role as president of Comcast Interactive Media to run a private-equity fund that will combine separate funds previously maintained by Comcast and NBCU…Ted Harbert… transitions to management of the broadcast network, NBC.”

This rearrangement moves Comcast’s goals around NBC one step further, as we’ve been covering the topic for quite some time now. Comcast’s recently launched Xfinity TV app for the iPad and NBC’s acquisition review by the FCC and the Justice Department as well as the senatorial criticism around the takeover have created a lot of buzz lately.

In light of Compact’s big takeover and its plans for online video, Netflix is not left out of the loop either. The company has announced at the Web 2.0 conference that a web-online service should be available shortly in the U.S, even though it probably won’t come cheap for subscribers. Netflix also recently signed a deal with NBC to further tier their viewing options and carry out NBC content, as the cheaper Streaming-Only subscription option is already available in Canada.

According to this Nielson report, the emergence of video content platforms is on the raise,   as the “…average person living in a DVR home watched 24 1/2 hours of DVR playback during this period [a month]…” as the most users range from ages 25 to 34.