“Fiber all the way,” reads the motto of the Verizon FiOS roll-out, touting the fastest Internet in the United States, the clearest phone calls, and the highest resolution TV. It looks like Verizon will be handing one more thing to their eager FiOS customers: Google TV Ads. According to TechCrunch, the two companies are set to tie the knot sometime by early next year and thus deliver Google TV Ads to 3.3 million new subscribers across over 50 channels.

However, this may just end up being a strategic alliance for Google in the current market as the media distribution companies can see the light at the end of the advertising tunnel.

But don’t expect any cable partnerships to be announced anytime soon. The cable companies want to implement their own targeted advertising and not be beholden to Google. The satellite and phone companies are trying to take share away from the cable companies, so they are more open to trying new technologies. If Google can prove that its ads are more effective, as it is trying to do through a partnership with TV audience measurement firm Nielsen, then maybe it can give its TV partners a leg up.

Google already has strong ties to DirecTV and Dish to display data-driven Google TV Ads, but this doesn’t mean that the various distributors won’t want to run their own. Google does have the advantage of already having an excellent track record in targeted ad delivery, but they’ve been doing so mostly in the sphere of the Internet, where information is king.

On a platform like a TV setup what customers watch defines only a small portion of their total set of interests and that set can be readily guessed by what channel they’re currently looking at.

Still, Google’s powerful track record for ad well-targeted ad delivery has already given them the hand of friendship from these TV providers with the expectation that it will pay off. As well as the chances that this will also pay off big for Google themselves.