When it comes to reliability for publishers wanting to monetize their apps, Apple seems to be the winning solution, despite increasing interest for Android-powered tablets. Android’s system specific to tablets are limited because of the large display variety, and moreover Google is still sub-par when it comes to the implementation of the Android Market Store for many tablets. The paradigm is even more accentuated when judging Android demand by way of different manufacturers, including Samsung’s slower but powerful rise of the Galaxy Tab, and lower costs compared to Apple.

So far the iTunes App Store has provided a more uniform approach relating to the iPad’s usability, while Google restrictions lie in the implementation of similar applications because of display design variation. Google quotes: “You can have Android Market if it leads to a good implementation.”  Sticking to the compatibility guidelines weights the developers desire for improving Android app monetization.

The burden of designing apps for Android is reinforced by specialist, for example Nic Newman, developer at Tigerspike.

“Designing for Android is way more complex than designing for iPad. There are not just three- and 10-inch devices but also a number of different aspect ratios. It has a number of publishers scratching their heads. It’s not as obvious to publishers how they can make money easily through Android as with iPad – it’s a choice of one or the other. The road to monetization on Android is a lot more complex.”

The interest for tablets is creating waves in the publishers’ world, and manufacturers too. Recently, Rupert Murdoch decided to shake hands with Apple in order to publish The Daily just for the iPad, and Acer made a notable step into the tablet market, announcing the launch of three touchscreen iPad alternatives.