After the revelation of this Q3 report, EMC has become the top leader in external storage system sales. In fact, the entire third quarter has seen an overall sales growth of 19 percent in this segment, making it to $5.2 Billion.  A quick look at the figures reported by other companies in similar domains show that IBM ranks the second position followed by NetApp, HP and Dell respectively.

On the other hand, EMC ranks on the second place in case of standings for total storage systems including controllers, adapters and cables after HP. The company has also managed to crack a storage deal with BANKWEST in Australia.  The bank will be spending around $2 million on its storage gear with EMC.

EMC is also making several developments to keep its position upbeat as we recently heard about the signing of definitive agreement to acquire Isilon Systems. This deal clearly represents the rebirth of storage, and it is gaining momentum in coming time.  The company has acquired Isilion for $2.25 million.  Through this deal, EMC is trying to dominate the storage data field.   The acquisition of Isilion is a historical deal for EMC as it will help them to find scale-out network and attached storage solutions.

Despite this tremendous growth in terms of partnerships and revenues, EMC is facing some painful internal issues too.  The company laid off some of its marketing staff yesterday to avoid duplicative efforts after its latest acquisition deal.  According to a company spokesperson, the lay off was in very small numbers in the marketing department. It is noteworthy that company also added 4,000 jobs worldwide this year.

NetApp is mentioned as experiencing blistering growth. As we reported recently NetApp posted some solid growth numbers during their last earnings. So the real story here is NetApp nipping at the heels of the market leaders like EMC, IBM, and HP.

Here is SiliconANGLE’s John Furrier interviewing NetApp CEO Tom Georgens at VMWorld 2010.