Intuit’s Global Strategy Pushes Mint to Canada
As part of Intuit’s global strategy in addressing the needs of small businesses and consumer customers worldwide, it expands Mint’s personal finance tool to Canada. Mint was acquired by Intuit about a year ago, ago to grow its web and mobile offerings.
“Personal finance presents a great opportunity to expand our global offerings and address unmet customer needs,” said Alex Lintner, president of Intuit’s Global Business Division. “The flexibility and speed to market of the Web allows Mint.com to reach more people, more quickly, in more distinct markets.”
Mint currently has 4.5 million users which is more than double since the acquisition, as well as connected to 16,000 financial institutions.
“From the very beginning, when Mint.com was more a concept than a product, I envisioned it as a global offering helping millions of people worldwide better manage their money,” said Aaron Patzer, vice president and general manager of Intuit Personal Finance and founder of Mint.com.
“Joining Intuit last year made that vision a reality, and we’ve spent much of the last few months doing in-market testing and applying Intuit’s Customer Driven Innovation philosophy to learn more about our new and potential customers. Our Canadian launch is just the beginning of Mint.com’s global expansion.”
It’s a big step for them, as they’ve grown significantly in the past 3 years, and was acquired by Intuit (the company behind Quicken and other personal finance software). Mint.com is a personal finance tool to help you budget, track your bank accounts, credit card accounts, determine the best interest rates for you, follow your stock portfolio, etc. Also, Mint.com recently launched a cool new feature, for real-time stats.
The personal finance industry is growing, especially as the cloud can power tools like Mint to deliver consumer data on-demand. Betterment, another personal finance tool, also recently got funded.
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