Online Video on the Rise
The online video industry some rapid growth in certain areas. As the industry tries to find more efficient routes to monetizing the greater and greater demand.
In the past we’ve covered how some, including OnLive, take the ‘if you can’t beat them join them’ approach with the streaming giant, who has in turn seen an increase of 52% in subscribers from last year, while many others are just losing market share.
“Despite having come of age with the Internet, the survey’s 18-34-year-olds were about as likely as their elders to pick banner ads as the genre they ignore the most (42 percent made that choice). Likewise, 21 percent of the 18-34s said search-engine ads are the genre they’re likeliest to ignore.”
There is more to online video growth than just direct customer monetization. While display ads seem to be losing ground, online video ads gain more and more significance. This trend is exactly why Google has been so active in the online video sector as of late. One of its latest moves was the recent acquisition of Seattle-based Widevine, whose technology is currently in use on around 250M web-connected TVs and devices.
The cross-sector potential of the booming online video industry is almost a given lately. For instance, GameTrailers.com has leveraged this industry’s growth, along with that of the online gaming industry to launch a new online video game destination named ‘GT Motion’. GameTrailer.com is just the latest of niche sites benefiting from online video, and generating an abundance of advertising opportunities as they go.
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