Do you still watch The Price is Right?  What about Wheel of Fortune (I think Vana White is still around, but I really wouldn’t know)?  It’s folks like me these games are still targeting, after years of being away.  I’m not too keen on watching TV game shows anymore, though I wouldn’t mind being on one.  Today’s new broadcast has become Facebook, and that’s where you’ll find familiar game shows honing in on its next generation of fans.

And when it comes to games on social networks, you’re going to need a whole lot of incentives to engage users.  You can’t give them a real car or cash to win, but you can give them virtual credits and other rewards to lure them into a round or two.  Super Rewards has been a front-runner in social gaming incentivization, and both of the classic games I mentioned have turned to Adknowledge’s flagship service to help them reach fans in this digital era.

Ludia and GSN have teamed with Adknowledge to provide effective game integration with Super Rewards, giving these classic games a way to monetize their social gaming presence as well.  Players of the Price is Right and the Wheel of Fortune will be able o earn free,  in-game currency and points in exchange for completing ad offers through Adknowledge’s network.  It’s of course, a way to market their game brands as well.

Getting such big name games on board with their program is a stamp of validation, tipping a hat to social gaming as well as Adknowledge’s platform.  As one of the first to fully integrate an in-game advertising overlay, brands are using Adknowledge to combine marketing campaigns with casual gaming, earning more than average from each consumer interaction.

In fact, Adknowledge boasts rates 15-20% higher than non-TV branded Facebook games, indicating specialized growth capabilities for traditional media brands seeking entry into the social networking world.  Games and online video are both proving useful segues in this way.”

“Our news today validates the expansion of virtual currency ad offers, from pure-play game publishers to popular TV entertainment brands,” said Scott Lynn, chief executive officer of Adknowledge.

“As big media companies continue to acquire top game publishers, we expect continued interest from major Hollywood studios and entertainment brands who are seeking new revenue sources and more compelling ways to connect with consumers where they spend time online.  Our games monetization platform delivers an extremely reliable way for new social game publishers to earn consistent revenue and to build a larger user base.”

In brands’ efforts to reach new audiences through social media and gaming, Adknowledge positions itself for attracting traditional media marketing efforts particularly for younger demographics.  This is a growing bunch in terms of their influence in the advertising sector, and I find some of Super Rewards’ tactics intriguing in that regard.  Enabling kids too young for credit cards to earn points in other ways is providing an autonomous experience, while minimizing parental backlash.  Such methods are going to be more important moving forward, with kids and teens gaining more access to social networks and games, flexing their power over an industry at large.