Adkeeper, a new online advertising service, has today announced that it will soon release a ground-breaking new metrics tool for online advertising. It could prove highly beneficial for online advertisers, not only helping them to evaluate the online advertising performance, but also identify the most effective publishing advertisements for future ads.

It is already offering impressions and clicks, in addition to which it will introduce one more essential analytics tools called Keeps. This will allow the online advertisers to get critical information like how many times an individual ad was kept, number of users associated and websites visited when those ads were kept.

AdKeeper’s Founder, Chairman & CEO Scott Kurnit, one of the nation’s most successful online media entrepreneurs and founder of About.com, said, “Advertisers love AdKeeper because it delivers true engagement between consumers and marketers. Those marketers have also made it clear that they’re excited about gaining new insights on creative options and media choices that offer them the best ROI. Based on those conversations, we foresee advertisers shifting ad dollars to create the strongest performance against all three key metrics: Impressions, Clicks, and now, Keeps.”

Keep Metrics will be published on a broad spectrum, and for a large number of categories including apparel and automotive, to entertainment and food, home & garden, health & fitness, mobile, sports, travel, etc. As of now, Adkeeper in running as a private beta version, but it will be widely available in Q1 of 2011.

The idea may seem a little far-fetched, but new trends are indicating that giving consumers more control over their advertising experience will be better for brands as well.  A recent Bizreport informs that 33% of men would trade personal info for relevant ads while too much targeting is seen as intrusive by most consumers and privacy watchdog groups. In fact, around 54 per cent of them believe that dynamically targeted ads are distracting while 38% report they are uninterested in products targeted ads offer. Brand advertisements in most relevant context are best positioned to instill trust and action.

As consumer spending is also becoming a big business, metrics are important for consumers too. Bundle is coming up with several new tools, including Restaurant Recommender and Move-O-Matic, that will utilize the real consumer data. While restaurant recommeder is related to recommendations for local restaurants, move-o-matic will help determine the actual financial impact of one zip code compared to another.