Bing Rolls Out Fall Updates
Microsoft’s senior VP of online services Satya Nadella today announced in a blog post today that the company will be rolling out some updates for Bing throughout the next few weeks. The post highlights 4 main bulletins, as these provide the latest of updates the search engine and its users had seen lately.
“Our focus on reimagining what search can be to better respond to what you’re doing has not changed. To do that, we are building new technologies that help Bing figure out what people like you are trying to do, and match that with the right experiences to help get things done.”
This quote translates (at least for Bing) into a more visually organized search experience with more advanced search results, a higher emphasis on Bing’s partnership with FB and local results Bing’s Map App and enhanced mobile support.
siliconANGLE also covered here a recent update to the Bing travel booking service adding more automation, as ITA Software which was acquired by Google is essential to this service. This acquisition has a chance of tempering with the Bing travel service’s effectiveness, which is exactly why Microsoft joined the anti-Google-ITA Acquisition collation recently.
On the social side of things, Microsoft is evidently planning to strengthen Bing’s Facebook integration, which we first covered here. MS is pushing the personalization front, as its partnership with FB enables logged-in Facebook users to search for people, their friends, their friends’ friends etc.
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