Looks like mixed emotions are flooding the path to Facebook Credits. The growing tension between the social networking giant and game developers has been the talk of the town ever since Mark Zucherberg hinted about this mandatory virtual currency last April. However, as July 1^st, the expected day of implementation draws closer, some seasoned developers have been more receptive, trying to look at the brighter side of things. After all, turning their backs against Facebook is like jumping into another platform that has less than 30% of the 500 million users of this monster site (just calling a horse a horse).

Following the Inside Social Apps conference in San Francisco last week, Facebook marketing manager Deborah Liu noted: “Every single day we know developers get to choose between our platforms and another platform.” She added, “We’re excited to give Facebook users the confidence that when they purchase Facebook Credits or receive them as a gift, they can spend them in any game on Facebook. We want to make Facebook the most attractive place to invest, and keep users with credits in their pockets.”

At the other end of this issue, Michael Carpenter, VP of social product operations at PopCap, makers of the worldwide phenomenon Plants Vs Zombies and Bejeweled, seems very optimistic. He said, “In looking at our success with Facebook Credits, we believe the reduced friction and customer benefits generally outweigh the revenue split considerations.”

The unprecedented growth of virtual good and currencies can be associated with the ease that these bring the users. Making something universal at this day in age is always a good catch. It is also interesting to note that virtual currencies are gaining traction not only in web services, but also within the mobile industry, penetrating Android and beyond. According to an article read on SiliconAngle, the mobile gaming sector is one of great opportunity for businesses, developers and ad networks alike and expected to bring in hundreds in million of revenue this year. Super Rewards is first to take on the challenge of the competition, and might also be the trendsetter, who knows.