Distribution is Key: “The Fast Fix” Beats MSNBC for Beltway News
If there’s anything that illustrates the need for distribution partners as a central part of any serious content producer’s strategy, it’s this story: Andy Plesser at Beet.TV talks about how “The Fast Fix,” a daily 60-second video brief on the news of Washington D.C. has surpassed the viewership numbers for MSNBC’s Rachel Maddow.
As political news goes, that’s certainly not as impressive as beating any single show on Fox News Channel, the current king of the cable news ratings heap, but it’s still a testament to the power of a good online distribution strategy.
The key to “The Fast Fix” successes? Partnering with Yahoo on their video distribution strategy.
“At 1 million daily views, the non-partisan political show has reached an audience the size of of Rachel Maddow’s cable show on MSNBC,” said Plesser.
[Editor’s Note: Cross posted at MediaLabs. -mrh]
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