HubSpot has announced some significant improvements in its inbound marketing software to enhance the user experience. The announcement was made by Brian Halligan, CEO of HubSpot, at the company’s Q1 Show-and-Tell event, organized at HubSpot’s headquarter in Cambridge. The news was accompanied with live demonstrations, all with aims to deliver better mobile and social experience to its users including advanced emailing capabilities, particularly as they evolve within the mobile realm.

The timing is interesting, as email-related marketing is taking an exploratory dip at Google offices as well, with some display ad experiments going on last week.  As Halligan notes, the possibilities around email marketing are undeveloped, but vast.

“We’re experiencing a powerful shift toward mobile consumption, be it website, email or even social media content, and it’s very important for marketers to understand how this impacts their marketing campaigns,” said Halligan. “The enhancements we’re making to the HubSpot software will make it easy and worry-free for marketers to adapt their programs to accommodate all marketing channels in this mobile and social revolution, as well as effectively measure every step of the process.”

These developments in HubSpot’s marketing software include mobile-ready and optimized templates in Content Management Software (CMS), ‘follow me’ buttons in mail, new benchmarks to compare Twitter and Facebook & other conversion benchmarks. Expect additional releases around these developments through spring of this year, with HubSpot’s plans to become especially useful for small and medium-sizd businesses. HubSpot’s improvements in its software will provide updated marketing tools that will help these businesses amplify their content  and make smart decisions.

As social media marketing is becoming a whopping trend, we have some awesome figures from Tool Guy PR, an unconventional PR services firm. The Q4 report of the firm has reported that social media has become a critical marketing tool for emerging technology companies. According to this report, Twitter use has become almost 100 times  from Q3 to Q4.

“There are many opinions about the reasons behind the shift in focus, but one point which cannot be refuted is that social media has become a fixture in the marketing departments of start-up and early stage technology companies,” said Kevin Wolf, founder and president of Tool Guy PR.

“We’re not surprised that tech vendors are investing more resources in social media, given widespread awareness for tools like Twitter and Facebook. But we do wonder how many companies are leveraging social media to facilitate new business opportunities, versus making it a checklist item in their marketing programs. According to feedback from our clients, traditional PR tactics still generate the greatest return on investment.”

The influence of social media marketing is ever expanding, especially in the online video space. Pixability launched its new online video grader to determine how well a particular campaign is doing online by looking at website scores, search engine scores and YouTube scores. Read the entire intrview with CEO Bettina Hein here.