If you think Mark Zuckerberg’s appearance in Saturday Night Live was awkwardly interesting, what do you say about his dentist father claiming to be the Father of Facebook?  Yes, Edward J. Zuckerberg, a dentist from Dobbs Ferry, New York, has been marketing himself to the community (via snail mail) that gives the impression that he indeed invented the social networking monster. By way of deduction, you would surmise that the first name of the person he coded is Mark.

In an exclusive report read on TIME, Mark Zuckerberg’s father has let loose a stream of letters welcoming new residents of their small community in New York. In this letter are ostentatious and flamboyant promotions on how he is a dentist to cowards, making mention of his office’s cutting edge technology, going on to say that, as quoted “I am the Father of Facebook!”

Of course, genes and DNA will not disapprove of the fact that he is the literal father of the highly contested 2010 TIME Magazine Person of the Year, the inventor of Facebook. But losing something in its literal translation, the letter leaves you feeling as though you’ve been slammed by an hour-long infomercial.

Mark Zuckerberg, known for keeping mum on personal matters, has kept quiet about dad’s little marketing ploy, but the Mark we know wouldn’t take this lying down (thanks, accurate Hollywood depictions in blockbuster films).  You surely recall Mark’s line from The Social Network, where literal translations leave little to be desired, defending himself against Harvard administrators:  “As for any charges stemming from the breach of security, I believe I deserve some sort of recognition from this Ad Board.”  Well, now we know where Mark gets it from.  The Zuckerbergs take “recognition” any way they can get it.