Verizon and Apple, Happily Ever After
After years of uncertain moves from both sides – Verizon on side of powerful technologies and innovations in terms of network capabilities and Apple on the other side of the most used smart phone in U.S. with its’ sales of 22 million – both companies seem to come along for a mighty market share.
Verizon’s story and especially the CEO’s Ivan Seidenberg are definitively serpentine, as it goes back to the incorporation of other small telecom companies into the mother-company, acquisition of fiber-optic with the high-spirited aim of developing the services in communication sector. It’s laid out here, in a Fortune article.
In more recent years, the strategic way that Seidenberg choose to follow encountered the Google issue, which was about the internet’s neutrality. While Google was supporting the freedom of each user to access regularly and without restrain the internet, Verizon was advancing the idea that internet traffic should be prioritized so that the service could run smoothly.
The result of the long discussions was the fact that Verizon is the main network provider for Android users. Innovation, even on the Google’s campus, was needed to test the capabilities of Android running devices , in order to test the wireless network traffic. “Verizon will be pumping out new smartphone capability and this is good for Google,” says John Furrier, founder of SiliconANGLE. “[It will] put Verizon back in the game…getting Apple will put Verizon back in the lead position for smartphones.”
This chapter in Verizon’s history helped the writing of another episode that is currently making waves among the iPhone users. After many AT&T customers find the limits of the wireless network, while Verizon was developing the 4G technology, iPhone became interested to resume the discussions held back in 2007. Verizon is synonymous with $108 billion sales per year and it is leading a powerful policy for expanding. This step will comprise iPhone Verizon – a wanted product, of whose shadow’s projection equals almost 8-9 million sales after its launch.
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