Cisco Reports Mobile Data Growth, Rolls out New Products at MWC
The Barcelona-held Mobile World Congress had seen a lot activity this week, and networking giant Cisco is also joining the mobile party with some news of its own. The first highlight is a mobile data traffic report the company released. Cisco reports mobile traffic grew by 156 percent in 2010, totaling at about 237 petabytes per month last year. This increase is a result of faster internet connections; an average of 1,040 Kbps per mobile network last year, compared to only 415 Kbps in 2009.
“Video consumes more data than a simple SMS message,” Doug Webster, director of strategic communications, worldwide service provider marketing at Cisco, told InternetNews.com.
Cisco is forecasting that mobile data video traffic will continue to grow and that by 2015, video will represent 66 percent of all mobile data.”
Webster continued to point out that only 20 percent of mobile data usage is generated by businesses, and regular customers account for 80 percent. Another Cisco exec, Thomas Barnett said the top 1 percent of mobile subscribers represented 20 percent of mobile traffic, a 10% decrease from last year.
Cisco’s report is a very significant one, but the company did way more than just analyzing data at MWC 2011. eWeek reports the unveiling of the Cisco MOVE (Monetization, Optimization, Videoscape, Experience) solutions set at the event. The framework will enable mobile operators to better manage and monetize network traffic. MOVE includes among others Cisco Mobile Videoscape, a video delivery optimizer and Cisco AIR ((Adaptive Intelligent Routing). AIR is a service intelligence traffic routing solution, which comes alongside an additional Wi-Fi offering Cisco’s new Aironet 1550 Series outdoor wireless access point integrated with CleanAir technology. The offering is aimed to reduce the costs and increase the security of normally clouded Wi-Fi coverage areas.
Today, Cisco made yet another announcement, stating it’s beginning to integrate mobile packet core technology it has acquired from Starnet into its IP service offerings portfolio, most notably its video distribution network. As far as the mobile sector goes, Cisco’s looking to expand its product line-up across the board. Having established itself in the home entertainment and work environments, the mobile sector assuredly joins these two sectors for the network company moving forward.
It’s all part of the greater adoption of the cloud, which is attracting a number of industry giants on the enterprise front in particular, looking at accessibility and security. IBM, Juniper and most recently VMware have taken on mobile security in particular. As far as mobile video trends go, Intel’s putting some serious backing behind the trend, while other developments incur the industry’s growth and development.
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