Cloud giant Cisco delivers on its promise of improving business collaboration and communication by uncovering some user-friendly tools in generating videos. It’s now easier for enterprises to create, consume, search and share their cinematics across the network.

“As the market transition to video takes place globally in the enterprise, we believe it’s critical that our customers have the ability to easily work across the video workflow: from the creation and production of video, to consumption and sharing capabilities. We also believe that they should have access to devices and offerings that work together in a seamless and intuitive way. Cisco is committed to driving ongoing innovation that delivers on our vision for the pervasive deployment of video,” said Marthin De Beer, senior vice president, TelePresence, Emerging Technologies & Consumer Business, Cisco.

The  new Cisco Telepresence will give enterprises the ability to record and share videos and content efficiently. It stretches the availability of live or stored audiovisuals for events and organizational communications, as well as allow users to enjoy outstanding search competencies among videos, eliminating the hassle of scrolling up and down. Sentence, phrase or word, the new technology will be able to find it within a few clicks time.

The manner of deployment is also significant. Cisco has developed a variety of innovation following their word last November of having enterprises collaboration endpoints to be video-enabled. Thus, the company introduced the following:

• A new 47-inch Cisco TelePresence endpoint, optimally designed for immersive communications in any office or small conference-room setting.
• A new user interface for Cisco TelePresence endpoints that combines the best features of Cisco’s one-button-to-push technology and a rich touch-screen feature set.
• The first line of Cisco® Unified IP Phones that have cameras built in to the devices, offering customers an easy, affordable way to readily adopt and deploy video communications. These devices, which work with the entire portfolio of Cisco video endpoints, from the desktop to immersive Cisco TelePresence rooms, also contain a variety of energy-saving features, helping companies support green initiatives.

These innovations, on top of the medianet architecture advancements previously unveiled, will bring about a whole new user experience in terms of video creation, deployment, distribution and usage.

While the company’s expanding their reach in addressing enterprise needs, their also losing grip on some areas. The company announced not too long ago the foreclosure of its email service called Cisco Mail since customers “have come to view their email as a mature and commoditized tool versus a long-term differentiated element of their collaboration strategy,” they told WSJ. In addition, it’s facing tough competition with Juniper, and is vulnerable of dethrone ment if things get bitter. With the release of Juniper’s latest networking system called QFabric, Cisco could end up a leader of a passing trend. As Cisco dives into the video offerings arena, Juniper partnered with Nokia-Siemens networks to launch the Carrier Ethernet Transport 2.0 (CET 2.0) in order to help operators increase efficiency while cutting back operational costs.