Reveal experts among friends and anoint “gurus” within your own social backyard. This is the concept that embodies the newest duel-style gaming, Gotoguru, that hits social networks like Facebook.

J.R. Johnson, founder and CEO of GotoGuru feels that this game will bring out the best in your quiet friends. He said, “We all have friends who just share too much.  Whether it’s about politics or their favorite sports teams, Facebook just isn’t the right setting for that much detail. Likewise, we have amazingly smart friends who hold back for fear of over-sharing, and then we miss out on their valuable perspectives.  GotoGuru solves these issues, as the platform for the most well respected gurus among us to share in a relevant context, with an engaged audience.”

The game runs through various questions like “Who would you rather have plan your next vacation?” and “Who makes you laugh harder?” to “Who would you want inside Obama’s head, controlling his brain?” and “Whose closet would you rather raid?” And answers to these will determine friends and appoint them as “gurus” and will have the golden opportunity to post to the GotoGuru content feed. A game such as this brings out the prominence and usefulness social graph, which is a very potent gizmo for data analysis. Your social graph actually has been instrumental in unleashing curated context clues.

In an article by Jeff Nolan of SiliconAngle, he mentioned how incredible social graph capabilities that are now being discovered by mere liking, streaming and sharing within social media platforms. Like button made famous by Facebook is now shaping social graphs and pushing more and more interest-based congregations. This idea spurred the launch of Lunch Network. Summing up, the online social environment and the happenings within create patterns between people and social networks.

Call it rocket science, but this social game featuring head-to-head duels will surely be atop of the list of those who love brain feuds and those casual players obsessed with anything Facebook.