Get Ready for the AT&T Ads Show Down!
Being an established, independent mobile advertising network, InMobi examines its 5 billion monthly ad requests and how it will be affected by consumer ad impressions within the US soil. The result of the study shows a new party will emerge and will overthrow Verizon at the frontier. Obviously, this “new party” is the company that will be formed via the AT&T and T-Mobile merger.
InMobi Vice President of Global Research & Marketing, James Lamberti, sees a sudden shift of ad impressions following AT&T’s purchase of T-Mobile. He said, “Towards the end of 2010, Verizon carried more mobile ad impressions than any other, mostly driven by its high percentage of Android devices running on its network. AT&T’s move with T-Mobile will take it back into the lead and the new network will service over a third of US mobile ad impressions, making it the biggest in the country. Verizon and Sprint will be playing catch-up, but further acquisitions or a change in mobile platforms running on various networks could certainly change all of that.”
If you want to do the math, here’s how: Today, the leader in ad impression, Verizon has a swaggering 24.8% share, while Sprint comes in at 18%. AT&T is presently occupying the second place with 20.4% and T-Mobile is at the pit having just 15.1%. But that’s not the end of the story. Combing AT&T and T-Mobile’s share will clearly snatch the driver seat from Verizon with 35.5% combined share.
This AT&T and T-Mobile deal is without a doubt an industry shaker. Moments after the announcement, the competitors’ nerves are wracked, desperately looking for ways to overcome this colossal merger. Sprint was one of the first ones to react, and tapped Google Voice with the hopes of pacifying the heat. As Sprint missed the opportunity by a breathe, AT&T ponders on some well-funded projects like the 4G project in Las Vegas, glass-free 3D Smartphone and working to enable Amazon apps on Android phones.
Days after AT&T’s acquisition of one of its rival T-Mobile, the telecom and networking community still is ablaze. While analysts take both sides and see the yin and yang upshot, there are companies like InMobi that is very critical in providing predictions, especially when backed-up by numbers.
Since you’re here …
… We’d like to tell you about our mission and how you can help us fulfill it. SiliconANGLE Media Inc.’s business model is based on the intrinsic value of the content, not advertising. Unlike many online publications, we don’t have a paywall or run banner advertising, because we want to keep our journalism open, without influence or the need to chase traffic.The journalism, reporting and commentary on SiliconANGLE — along with live, unscripted video from our Silicon Valley studio and globe-trotting video teams at theCUBE — take a lot of hard work, time and money. Keeping the quality high requires the support of sponsors who are aligned with our vision of ad-free journalism content.
If you like the reporting, video interviews and other ad-free content here, please take a moment to check out a sample of the video content supported by our sponsors, tweet your support, and keep coming back to SiliconANGLE.
