New Media Minute: Media Ad Deals Hot in Upfront
The biggest TV ad buying season of the year is now upon us in the upfront – and new media is likely to play a big role in many cable networks’ plans and presentations to ad agencies and marketers. Network groups like Turner and Scripps, as well as networks like History Channel and Bravo are seeing a big uptick in new media ad interest. For more details, check out the New Media Minute.
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