Citrusleaf Unveils Real-Time Bidding and Behavioral Targeting Database Technology
Those who are looking to scale their noSQL solutions are now treading the path to Citrusleaf. This startup has wowed the tech community with its new approach to optimal storage and management system for handling big data brought on by the Internet Era. Following a $2 million Series A funding round, the California-based company ventures into real-time bidding (RTB) and behavioral targeting database management for advertisers, known as Citrusleaf 2.0. They will bring this platform into the largest gathering of digital entrepreneurs, the ad: tech San Francisco 2011.
In an interview, Citrusleaf founder and CTO Srini V. Srinivasan relates the organization’s dreamy aspirations. “Our goal was to develop a database powerful enough to reliably manage, access, and analyze extremely large amounts of data in real-time, reduce time-to-market, and eliminate deployment risk. By delivering a commercial-grade solution that delivers exceptional performance, scalability and operational efficiency, we know we can help our customers meet and exceed their objectives.”
Citrusleaf 2.0 is a fusion of the finest features of database and distributed technology. Various advertising companies have delved the capabilities and performance of the product. They are reportedly unanimous in saying that it has met and exceeded benchmarks set within the last eight months of testing. AppNexus, a devotee of real-time bidding and provider of advanced ad real-time platform, has attested to Citrusleaf 2.0’s scalability and availability.
The shift towards cloud computing paves the way for immense profits for storage enterprises like Citrusleaf, particularly as real-time trends become better incorporated into the power of the cloud. With unprecedented surge of data volume in the web, Citrusleaf offers database that can answer this dilemma. Their solutions will be able to support advertising customers, take advantage of the opportunities that lie ahead, expand their businesses and shrink the go-to-market threat. With cloud and big data trends being the two premier drivers of the IT sphere today, businesses will seek out more solutions such as those offered by Citrusleaf.
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