The private cloud has gained a lot of interest throughout the past few years, and most CIOs recognize the value of such a deployed. A private cloud offers several benefits traditional IT infrastructure doesn’t, such as greater cost-efficiency, the ability to migrate data between on-site and off-site locations safely, access to a secure multi-tenant public and a number of others. However, despite of all the buzz involved, a recent Wikibon survey found that only 5 percent of IT organizations are actually pursuing private cloud strategies.

“The main reason for the slow adoption is that private clouds are not fully baked because the technology is so new and true private cloud solutions are few and far between.”

This is where Nirvanix comes in – a startup that seems to have managed to innovate faster than some of the largest player in the industry, including Oracle, EMC, Hewlett-Packard and others. Nirvanix’s offering can be deployed on-premise and the company maintains public cloud datacenters, thus making it a pretty rounded-out bundle.

The cloud is expanding on a cross-industry scale, and the latest sector Nirvanix entered is the entertainment industry. The company teamed-up with Front Porch Digital to provide the storage infrastructure powering its DIVA solutions software portfolio. The vast majority of Hollywood studios and broadcasters use Front Porch’s CMS and digital asset management software to process petabytes of data on a daily basis.

Last year, Nirvanix passed one of its biggest milestones so far. The then even younger startup raised $10c million in a round of funding led by Intel Ventures, with participation from Mission Ventures, Valhalla Partners, and Windward Ventures. The company also hired Scott Genereux as its new president and chief executive.