InMobi Does Not Pulls Exec from Millennial Media, Techcrunch Botches Headline
Techcrunch ran a story that gives false information about InMobi hiring senior executives from Millennial Media, when in fact he was unemployed and floating from job to job.
InMobi, an independent mobile advertising network is trying to create momentum in the marketplace by creating a false impressions that new, qualified senior executives are joining their team.
The recent story by Techcrunch is troubling because the headline is flat out wrong. After digging around, it appears that SiliconANGLE founder John Furrier is reporting via Twitter that the person in question, Peter Bassett, left Millennial Media in early 2008 and, as stated earlier, has been unemployed.
There’s quite an opportunity InMobi has, and it’s put in perspective by industry competitor Millennial Media. It recently released a report on mobile ad impressions in terms of market capitalization. According to the report, iOS has an 18% quarter-to-quarter impression growth, whereas Android grew by 11%. RIM impression grew by 29% quarter-over-quarter, Symbian 13% and Windows Phone 7 impressions grew by 31%.
iPhone and Android-based phones continue to dominate as the top mobile phones on the ad network. Millennial shares more than 65% of all ad impressions on Smartphones and had recently raised $27.5 million for US expansion. It has over 67 billion mobile impression in 250 countries.
But InMobi isn’t the only ad network that’s looking to expand. xAD, a local mobile advertising network, recently added three executives to expand their local sales, direct sales and marketing business.
Marketers are investing more in mobile advertising to promote products like computers, electronics gadgets, luxury brands, department stores, etc. The majority of consumers are networking with mobile retail websites using mobile browsers. Creative advertisers are now looking at the mobile world for innovation, and soon video ads, full page ads, and more will take the mobile ad execution, making an appeal to consumers as well as to mobile ad networks, lending to the upsurge of the ad impression industry, pushing it to grow to the next level.
The strategy is clear for mobile ad networks: Copy Millennial Media’s business model and market positioning and hope for 2nd place.
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